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WIM Metrics
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Data hub for ecommerce

All your marketing and sales data, in one place

Connect your shop, your campaigns and your analytics without copying keys. WIM Metrics crosses your spend with real orders and answers you with AI.

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  • Data hosted in the EU
  • No names, emails or addresses of your customers
  • Connection without copying keys
Online store · last 30 daysSample data
Real ROAS
4.2
MER
6.8
Net revenue
€128,400
Conversion rate
2.9%

Conversion is up 18% since the new checkout. Shall I prepare the client report?

Connect the platforms you already use

  • Shopify
  • PrestaShop
  • Google Ads
  • Meta Ads
  • OpenAI Ads
  • Google Analytics 4
  • Search Console
  • Merchant Center
  • Web speed (CrUX)
  • CSV / Excel
  • Google Sheets
See all connectors

How it works

From ten open tabs to a single answer

  1. Connect

    Sign in to each platform and pick the accounts, without copying keys. The history loads in the background.

  2. Unify

    Campaigns, orders and analytics with the same metrics across every source, refreshed daily.

  3. Ask

    Ask for a chart, a dashboard or a report in plain language. Share it with your team or send it to your client as a report.

Why WIM Metrics

Built for ecommerce, not for spreadsheets

  • Real ROAS

    Matches spend with the net revenue of your orders, after returns, not only with each platform’s conversion value.

  • Milestones and comparisons

    Mark every launch, migration or campaign and compare before and after in one click.

  • AI that builds

    Questions, charts, dashboards and reports with analysis drafted by AI, ready to review and send, with the source of every figure.

  • Your data in Claude

    An MCP connector to query your data from Claude.

Built-in AI

Ask it the way you would ask your analyst

Every answer uses metrics defined once and states which data and period it comes from. Keep what helps you on a dashboard.

Which Meta campaigns have a real ROAS below 2 this month?

Three campaigns, 22% of your Meta spend:

  • Prospecting · VideoReal ROAS 1.4
  • Remarketing · CatalogueReal ROAS 1.7
  • Sale · CarouselReal ROAS 1.9

Source: Meta Ads and store orders · sample data

For brands

Know what works before you move budget

  • Your store (Shopify or PrestaShop) alongside your campaigns
  • Checkout and email reports that flag what is out of the ordinary
  • Report templates for paid media, checkout, email and ecommerce
See pricing

For agencies

All your clients, each in their own space

  • A project per client, with the people you decide
  • Scheduled PDF reports, with analysis drafted by AI
  • Each person only accesses the clients assigned to them
See the agency solution

All your ecommerce figures, in one place

Sales, advertising, analytics and SEO of your projects, reconciled and explained. Invitation-only beta.

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