Frequently asked questions
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WIM Metrics
What is WIM Metrics?
A platform that brings together the data of your online shop with advertising, analytics and email, with dashboards, reports and an AI assistant that explains why figures change.
Who is it for?
For brands that sell online and for marketing and ecommerce agencies that manage several shops.
Does it touch my campaigns or my shop?
No. WIM Metrics only reads data; it does not change campaigns, products, orders or lists.
Who is behind it?
Webimpacto, an ecommerce and digital marketing agency, which develops and supports it.
Data and connectors
Which shops does it work with?
Available: Shopify and PrestaShop. Coming soon: Magento / Adobe Commerce and VTEX.
Which platforms can I connect?
Available now: Shopify, PrestaShop, Google Ads, Meta Ads, OpenAI Ads, Google Analytics 4, Search Console, Merchant Center, Web speed (CrUX), CSV / Excel, and Google Sheets. Coming soon: Magento / Adobe Commerce, VTEX, Klaviyo, and HubSpot.
Why don’t the sales of Google Ads or Meta match those of my shop?
Each platform attributes sales with its own criteria and window, so the same sale can be counted by several. WIM Metrics shows what each platform reports next to the real sales of the shop: the real ROAS and the MER.
How often is the data updated?
Every day, and you can ask for a manual refresh within the limit of your plan.
How much history is loaded?
When connecting, it loads in the background: for the shop, the history your plan allows; for advertising and analytics, what each platform keeps, up to 25 months.
Pricing
How much does it cost?
From €79 a month excluding VAT, or €66 a month with yearly billing. During the beta, access is by invitation.
Do prices include VAT?
No. Prices are shown excluding VAT.
Is there a limit of users?
No. Every plan has unlimited users.
What happens if I reach the limit of projects or connections?
The console warns you as you get close and, when you reach it, you can ask for more from the same screen. Nothing you already have is deleted or stopped.
Do archived projects count?
No. An archived project frees its slot.
Security and privacy
Do you keep personal data of my buyers?
Not in the data warehouse: only orders and figures, without names, emails or addresses of the buyers.
Where is the data hosted?
On servers in the European Union. The assistant uses Claude, by Anthropic, which only receives aggregated figures; the details of the processing are in the privacy policy.
Can Webimpacto enter my account?
Only to give you support and always with a reason that stays in the history of your account. In directly contracted accounts, only with the permission of your administrator, who can withdraw it.
All your ecommerce figures, in one place
Sales, advertising, analytics and SEO of your projects, reconciled and explained. Invitation-only beta.