Reports
Paid Media · Google Ads
Spend, conversions and CPA of Brand and Non-Brand, with the CPA against the target and the pace of the month’s budget.
What it includes
- A summary of the month with spend, conversions, CPA and ROAS.
- Total, Brand and Non-Brand CPA against the target.
- Brand and Non-Brand apart, because they behave differently.
- Budget pace: whether you will overspend or fall short by the end of the month.
- The best and worst performing campaigns.
- The month’s context written by the assistant.
- Sources
- Google Ads and the shop
- Who it is for
- Paid media teams and agencies that report to their clients every month.
Questions
What are Brand and Non-Brand?
Brand are the campaigns that run when someone searches for your brand; Non-Brand, the rest. They are kept apart because Brand CPA is usually much lower and, added up, they hide how acquisition is going.
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