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WIM Metrics

Reports

Paid Media · Meta Ads

Spend, purchases, CPA and ROAS of the Facebook and Instagram campaigns, with the ROAS Meta reports next to the net sales of the shop.

What it includes

  • Spend, purchases, CPA and ROAS of the month.
  • The ROAS Meta reports next to the net sales of the shop.
  • The best and worst performing campaigns.
Sources
Meta Ads and the shop
Who it is for
Social ads teams and agencies.

Questions

Why does Meta say I sold more than I did?

Meta counts a sale if the person saw or clicked an ad within its attribution window, even if they later bought another way. The report puts that figure next to the net sales of the shop so you see the difference.

All your ecommerce figures, in one place

Sales, advertising, analytics and SEO of your projects, reconciled and explained. Invitation-only beta.